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The Benefits of Research as a PR Professional
When people think “Public Relations,” that thought may not often be followed by “Research,” but research is actually a large part of public relations. When you think about it, it makes sense. PR is...
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Inbound Marketing: What’s it About?
The first time I encountered the term “Inbound Marketing,” I was interning for a combo marketing/PR team that was looking to draw in customers. At this time, I was a little unsure of whether it was a...
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The Power of the Hashtag
This may seem like common sense to some, but I recently discovered the power of the hashtag. I used to be somewhat skeptical about the hashtag. To me, it seemed like an unnecessary use of characters....
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Why Everyone Should Join PRSSA
I originally joined PRSSA because it “helps students interested in public relations and communications enhance their education, broaden their networks and launch their careers in PR” (straight from the...
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5 Clothing Items to Help You Survive Boston Weather When You Visit for #PRSSANC The PRSSA 2017 National Conference is just around the corner, and the Boston University Chapter is so excited to be...
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